16 - 19 May 2024 - USA Wine and Beverage Expo

USA Wine & Beverage Expo is a B2B / B2C event aimed at doing business with importers, distributors and retailers in Italy. Export continuously to large-scale retail trade and the HO.RE.CA world it represents the goal of the majority of companies that participate in trade fair events. We have decided to also include end consumers in this important event who, through tastings and targeted marketing operations, will provide their feedback on the products displayed by the participating suppliers. Entry into a market is not established a priors by an importer or distributor, but by the final consumer who, through sell-outs, expresses the degree of satisfaction with a product and consequently the relative order or replenishment of the latter.

The products admitted to the fair are:






Alcoholic and non-alcoholic drinks in general

Bevande alcoliche ed analcoliche in genere

Coffee beans, ground coffee and pods, all coffee-based drinks

Caffè in grani, macinato e cialde, tutte le bevande a base di caffè

Exploring American Taste Opportunities for a U.S. winery in the Italian market

The world of wine is steeped in culture and tradition, and while Italy is famous for its wines, America has developed a vibrant and innovative wine scene. Depending on the vintage, the United States of America is the fourth or fifth largest wine producer in the world, with California alone making up more than 90 percent of the country's total. The western United States is also home to other states with interesting productions, notably Oregon and Washington state. The East Coast also has some interesting productions, particularly in the states of New York, Virginia, Pennsylvania, and Ohio. The vitis vinifera varieties predominantly grown in the country are the so-called international varieties, such as Cabernet Sauvignon, Merlot, Pinot Noir, Chardonnay, and Sauvignon. In recent years some Italian varieties have also been introduced, including Sangiovese, Nebbiolo and Barbera. A special note deserves Zinfandel, for which some DNA research would reveal its origin from Primitivo grown in Puglia, while other research would trace it back to Plavac Mali, from Dalmatia. In any case, the grape variety is now so entrenched and widespread in the country, predominantly in California, that it can be considered almost native.

We will discuss the fascinating opportunities for an American winery to penetrate and thrive in the Italian market, with a special focus on native U.S. wines.

Services rendered

Relationship Management

We assist producers in managing and maintaining relationships with buyers, ensuring profitable collaborations in the medium to long term.

B2C Direct Sales

The trade show is a direct-to-consumer sales opportunity, including pre-orders, to increase product visibility and generate immediate revenue.

Analysis Of Export Regulations

Research on regulations necessary for Export development, verification of labeling multilingual product and documentation needed to address the target market.

Buyers And National Representatives

Exporteria provides a dedicated and direct channel to a broad B2B network, connecting manufacturers with global markets and potential partners.

Media and influencers

Collaborate with influencers and benefit from media coverage to amplify your product's visibility and engage a wider audience.

Assisted Negotiation

We promptly intervene to assist customers in need of assistance in selling their products.

Lario Fiere

The exhibition event will be held at Lario Fiere. A modernly designed space, home to the main economic, cultural and gathering events in the area. Functional and welcoming environments, equipped with state-of-the-art services, make it possible to host a plurality of proposals for the public and businesses and provide effective organizational solutions for the realization of successful events.


Become an exhibitor

Book your stand

The exhibition event will contain about 400 exhibitors, hurry for booking. Join the discount ticket promotion that will close on January 31, 2024.