The world of wine is steeped in culture and tradition, and while Italy is famous for its wines, America has developed a vibrant and innovative wine scene. Depending on the vintage, the United States of America is the fourth or fifth largest wine producer in the world, with California alone making up more than 90 percent of the country's total. The western United States is also home to other states with interesting productions, notably Oregon and Washington state. The East Coast also has some interesting productions, particularly in the states of New York, Virginia, Pennsylvania, and Ohio. The vitis vinifera varieties predominantly grown in the country are the so-called international varieties, such as Cabernet Sauvignon, Merlot, Pinot Noir, Chardonnay, and Sauvignon. In recent years some Italian varieties have also been introduced, including Sangiovese, Nebbiolo and Barbera. A special note deserves Zinfandel, for which some DNA research would reveal its origin from Primitivo grown in Puglia, while other research would trace it back to Plavac Mali, from Dalmatia. In any case, the grape variety is now so entrenched and widespread in the country, predominantly in California, that it can be considered almost native.

We will discuss the fascinating opportunities for an American winery to penetrate and thrive in the Italian market, with a special focus on native U.S. wines.